Printing is a process for reproducing text and images, typically with ink on paper using a printing press. It is often carried out as a large scale industrial process and is an essential part of publishing and transaction printing. The printing industry is a highly demanded sector. Printing is required by everyone. Be it a student who wants to get his assignments printed or a business who wants to get his business cards or projects printed. Be it printing the invoice or printing the legal tender. Printing is required in many places.
There are many companies who are generating huge revenue through printing. Some of the top printing companies in India have seen this market as a huge place to grow. There are so many big companies which are on this business from so long and have been doing so well.
One of the most important advantages of printing exists in its distribution. It’s advantageous as it places text in the hands of our audience. In the case of online publishing, we have to make one sit in front of the desktop which is less likely to happen. But in printed material, it’s in their hands so they can definitely give a look. Printing takes a lot of time. Printing provides leveraged credibility. Also, print readers have a bigger attention span. It gives us more options. The audience can themselves choose exactly what they want to read. As a reader or conscious human being, we are now unplugging from digital platforms for some time. When we do unplug from the digital world, we tend to turn to print media as a form of entertainment and engagement.
There are three main types of printing processes when we talk about professional printing. These are:-
1) Offset litho printing
2) Digital printing
3) Screen printing
Offset litho printing is a commonly used printing technique in which the inked image is transferred from a plate to a rubber blanket and then to the printing surface. It is also known as offset lithography. The print media that is paper doesn’t come into direct contact with the metal plates. It is the method of choice for larger print jobs. It is the most versatile method of all the methods. We can use printing offset lithography on wood, paper, plastic or even metal. Moreover, offset lithography works on different paperweights and sizes also. It is used by people who want highly detailed pictures and rich colours. It is also used to print high-quality promotional material like brochures, product advertisers, coasters, etc. It gives a specific amount of detail to each step of the printing process. It ensures a higher level of colour consistency than other methods. It is best suited for large quantities to be printed with a limited budget.
Second the digital printing. Digital printing refers to methods of printing from a digital-based image directly to a variety of media. It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large format and high volume laser or inkjet printers. It uses digital files such as PDFs. It is a modern method of printing. It eliminates the mechanical steps required for conventional printing. Thus it becomes cost-effective also. It provides more choices, features, and flexibilities than older methods of printing. This method of printing offers high quality and consistency. It is an ideal printing solution for material which needs frequent updating. The final product can be delivered faster. Digital printing is the most affordable option for customers who want customization of their products. By all these factors we can see that there is no reason not to choose digital printing for low quantity, high quality, economical print marketing.
Screen printing also known as serigraphy and serigraph printing is a printing technique whereby a mesh is used to transfer ink onto a substrate. It primarily uses a woven mesh screen to print desired design on to fabric. The advantages of screen printing are numerous. We get a very sharp edge high quality long-lasting printed images and the cost of printing is so much less than any other large scale printing. This type of printing is used for print on garment fronts, backs, sleeves, pockets, hoodies, hats, etc. Even vinyl, wood, etc are printed with screen Printing Technique. This printing is more like stencil painting we do at home. The disadvantage of screen printing is that small orders with many ink colours and print locations will make our screen printing costly. We also cannot print continuous designs that can go all the way around clothes or parts of the garment. Moreover, with screen printing, we cannot get sample prints.
We just need to choose the correct method of printing that fits our requirements and budget and then we can avail all the benefits of printing.