How To Simplify Storytelling With The Help Of Illustration Design

Illustration Design

Storytelling is surely a work of art as the efforts and dedication it takes are simply incomprehensible. Illustration design itself has been recognized as an artistically formulated means of storytelling. Now that this notion is certain, one should know that an illustration is more than a mere piece of art so when creating one, the artist has to give it his all to make sure the illustration is a perfect fit to the message that is behind it.

Before you proceed with the task of drawing an illustration, here are some core tips that are going to help you with adding a flair of storytelling to the illustration.

Articulate your story

An illustration has more meaning than to solely be a static visual or a drawing. Every illustration has a story behind it and that is what adds depth to the design. Without a story or a message, a piece of illustration has no worth nor does it have any purpose.

When you have made up your mind to draw an illustration, the one thing that you should settle on in the start is the story you are going to convey. The background, the art style, the characters and their relevant poses, each and every detail is articulated once you have decided on your story.

Study character design thoroughly

The characters and the way they are designed are what complete an illustration. Now that you know the importance of characters as the main subject of your illustration, the next step is to understand how to draw immaculate character designs. Drawing the characters once or twice is not enough to perfect your skills.

Supposedly, you are making illustrations for a children’s book, so what matters in such books is the character. Get inspiration from children’s book illustrators and use the same style to formulate your artwork.

Add the concept of motion

Since you already know an illustration is meant to stay static so if you have to convey a story through it, you would need to bring a sense of movement to your drawing. Articulate it in such a way that the viewers can perceive the drawing as a panel of stories even though it is just a single image that they are viewing.

In order to make this happen, you would need to focus on the shape and poses of your characters. Design the poses and actions in such a way that it feels like they are interacting with the surrounding they are present in.

A keen focus on facial expressions

When someone tells you to be expressive, you alter and adjust your facial features to make it happen. The same goes for illustration design. If you believe you cannot convey a story through movement then the saving grace for you could be your character’s expressions.

While a certain character poses, it is necessary for him to express himself since he happens to be interacting with the environment present around him. However, just do not overdo it or else it is not going to look natural. Keep the expressions simple and human-like to look striking and appealing.

Create a mood with colors

Your character’s expressiveness is not only limited to facial features but there also needs to be emotion in the expressions. However, that can be done so by the careful selection of colors. If you are establishing a mundane, dull or sad mood for your illustration then washed out colors or colors with dark tones are going to fit well to the concept. While characters in a bright environment should have the visual aesthetics of an exuberant and lively mood.

Use the right color tones

The characters should also be filled with color, as line art is not going to look appealing. Before you select the colors for the illustration, just make sure you have chosen the right color tones. This is essential, as the color palette for your illustration should match the story the drawing is conveying. This also includes the color contrast, tone and everything that sets the aesthetics of an illustration.


Writing a story that captures the reader’s attention is a talent itself but the notion of doing the same with through an illustration is simply astonishing. It is a talent that not many possess but if you are eager to hone your skills better then just follow the aforementioned tips and you are good to go.

Susan Daigle

Susan Daigle is a fanatical writer, blogger, and a devotee. Susan produces superior articles, how-tos, latest tips and tricks, and reviews. He takes pride in helping businesses through his content. Currently, she’s working at an iPhone app development company the USA. When she’s not writing, she’s probably playing games and watching horror movies.

Add comment