Running a business is not an easy thing, especially when it comes to running as well as managing small-scale businesses. The owners have to play roles of different managers single-handedly. From checking or managing business accounts to dealing with productivity issues of your business, you have to perform different tasks as a business owner. As a smart entrepreneur, you should look for the scopes that minimize your duty. As you’re your duties are minimized, you would be able to focus more on business aims. You would be able to focus on the business marketing and branding so that your company can gain long-term sustainability.
To minimize efforts on various business management aspects, entrepreneurs heavily depend on various tools. Well, staying technology-oriented is always recommended as that gives a better business platform. However, staying technology-oriented does only mean using some tools for business process management. Business owners should also know the process to explore social media platforms for easy business management purposes. Social media websites, especially Instagram can help businesses immensely. This platform will fetch more convenience and seamlessness in business process management by making things simpler for business owners.
So, how to use Instagram for business benefits? We shall learn the tips and tricks below. Learning them will help businesses to grow.
Taking Complaints and Feedbacks from Buyers
Social media platforms are the best place to gather customer feedbacks or complaints about different products or services. Many small-scale businesses do not have a separate department for taking up feedbacks or complaints from customers. Managing such a separate department is an expensive matter. Small-scale businesses which are already suffering from lack of enough funding cannot afford to have separate feedback departments. With social media account, such problems can be resolved, and lack of communication with clients or customers after selling products can be omitted.
You do not have to make heavy expenses for managing social media handle for gathering feedbacks or complaints on different products. Most of the social media platforms are free to be used. Moreover, having such social media facility will enhance transparency of your business. Others would find that your business has a serious outlook towards listening to customers after selling products. Your business is committed to offering excellent support to buyers even after selling products. Good after sale service makes a business more credible to buyers or customers. It helps to retain the loyalty of clients or customers.
Getting complaints or feedbacks from buyers or customers also establish a bond of communication. Through this communicative bond, the relationship between buyers and sellers grow. Businesses can get more information on different products. They shall find data or information on customers’ overall satisfaction with a particular product. As a result, they can make changes to the products in the future so that buyers can find them to be more usable as well as worthy. Such a wide range of benefits can be enjoyed by business owners when it comes to using the social media platform, especially Instagram, for accumulating complaints and feedback from customers or clients.
Conducting Surveys on Different Business Aspects
Businesses need to conduct many kinds of surveys to understand a different perspective of buyers about their organizations. This is an essential practice for all business, though small-scale businesses often refrain themselves from such practices. Running survey is not easy and could be expensive matter as well. Moreover, outsourcing survey lacks authenticity for data collection. Most of the survey companies do not run the surveys properly, and thus data accumulation does not become perfect or accurate. As a result, small businesses consider surveys to be wastage of money.
However, with social media platforms you can run business surveys with ease and that too within affordable budget or minimal cost. You do not have to make any significant expenses. You just need to devote time to run surveys. For running a survey on Instagram, you need more free Instagram likes. Getting more followers is essential to make survey data more relevant as well as significant. To survey, you need to come up with interesting questions. In a way, this also helps your business to expand communication with fans, followers, and customers.
Getting Feedbacks on New Product Ideas
If you are thinking about launching new products, you would fairly know the risks involved in this process. It is quite risky to deal with new product ideas. It could be a success, and it could also be a failure. The outcome in the future is entirely uncertain. Before launching a product, business owners need to do market research and surveys. For that purpose, social media can easily be used. It will cut down your efforts and also will provide more valuable results in the smaller time span. So, before getting going with a new product idea, it is a good place that idea in social media platform so that you can get feedback on that idea from fans and followers. This will help to minimize risks involved with new product launch to some extent.
Explain New Products or Services
Business needs to carry out TV commercial, seminars and other business promotional methods to promote a new product concept. However, your new product concept can meticulously be explained on social media platforms. This is another benefit of using Instagram where you can share exciting videos and images to explain the concept behind a product or service is lesser known to people. In this way, the awareness of a certain product can be created, and businesses get extremely benefitted due to increased awareness among the targeted group of buyers. This will eventually uplift sales figure, and your business shall do wonders.
So, you have to be careful about using the social media platforms like Instagram. Using this social media website can minimize your tasks and can make certain business processes more systematic. You need to think creatively to use social media for various other business purposes. There are endless possibilities for business promotion and marketing with social media.
Author Bio: Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.