Local SEO has evolved extensively in the past couple of years to become hot-property in today’s day and age. Google’s launch of the ‘Pigeon’ update 5 years ago, proved to be a game-changer and made everyone sit up and take note of the incredible effectiveness of local SEO packages. Most online businesses have now focused their energies to get the betting results from local SEO and the ones who are still ignorant are just ignoring it at their peril. It is unparalleled in importance and here to stay and it is only just still the beginning as in the next couple of years, it is expected that Local SEO will end up becoming more impactful and a lot more useful for the businesses. Here are 4 reasons why local SEO is set to become even more important in the future.
Google favors local businesses – Even if the preferential treatment has been very subtle it is common knowledge that in the past couple of years, Google has shown some sort of favoritism towards new companies. Even when the brand’s history and reputation are major ranking factors, Google has its own bias for new and upcoming businesses on the horizon. Google does its bit to enable small-business owners who may have limited resources but not potential. Google has helped such businesses in the past couple of years by developing free tools and making them accessible to all. Tools such as Analytics and Webmaster have helped a lot of businesses in the past in increasing their visibility and the numbers are all set to grow manifold in the years to come.
Individualized results – Google always wants to give its users a better experience and the same has become very much possible by generating individualized results for the users, i.e, results based on the person who is searching. Google uses it’s predictive and customized search features to ensure the same and the same features are expected to change the game completely in the years to come as massive advancements are expected on both fronts. If you are searching on google and are logged into your Google account at the same time, then your search history along with your location is going to play a major factor in deciding the eventual results that come forth. People are reacting positively to individualized results and the rising demand will be met sooner than later by the major search engines which only makes it obvious that Local SEO and SEO services phoenix packages will become a lot more prominent in the future.
Increasing Competition – We live in the IoT age where we are more dependent on the internet for our needs than we have ever been in the past. The internet across all niches, industries, and categories is marked by cut-throat competition and the competition is the most severe is online shopping. With more online businesses coming up on the horizon with consistent alacrity every passing day, the internet users are spoilt for choice because of the staggering number of options they can choose from. Bigger brands are dominating the space because they have larger advertorial budgets to work with and that’s why business owners are looking for smaller niches to get the required visibility for the survival and sustenance of their businesses. That’s why local SEO is becoming more important because when it comes to searches for select geographical areas, the competition is far lesser and the chances of conversions are much higher. It is common knowledge that more than an overwhelming majority of the people making local searches are likely to pay for the services or the products, more often than not.
Growth of mobile usage – The usage of the internet through smartphones has soared in the past couple of years and the trend is all set to continue. More people are inclined to use the internet on their smartphones than they have ever done in the past and there are around 3 billion smartphone users in the world today. With the increasing number of smartphones and wearable devices, people are more likely to make searches while on the go. In fact, the soaring popularity of smartphones for internet usage can be attributed to the effortless ease of the same. The rise in popularity of smartphones and wearable tech will see a lot of more on-the-go searches in the future and a major percentage of them are going to be local searches. The tech adds convenience and comfort to the internet users’ experience and it is likely to become a mainstay of the way we know the internet and how we experience it.
People will become more inclined to make searches for products and services near them and the searches will soon be based more often on hyper-specific locations than just on a regional-specific basis. All the aforementioned points predict the increasing prevalence of local SEO for online businesses because it is marked by a definitive shift in the attitudinal preferences of the populace relating to how they intend to use the internet. People are looking to get more out of their time and local SEO fits right into the balance as they don’t have to wait that long while availing products and services that come up on local searches.