WordPress Optimization

Ways to Optimize and Speed Up WordPress Sites

WordPress Optimization is a great CMS platform, but if not optimized correctly it can be slow. To power the websites, businesses all over the world rely on WordPress.

WordPress is extremely well coded as a platform.

Why WordPress Site Speed Matters

 For the first time, when a person lands on the site we have a few seconds to convince them to hang around to capture their attention.

 You’re losing money if the website is not loading fast.

Another delay in page loading results:

  • 11% fewer page views
  • 16% decrease in customer satisfaction
  • 7% loss in conversions

Get ready to lose sleep at night:

According to a report by a search team, if your site takes too long to load, most people are gone, lost before you even had a chance. Not only that but now Google includes site speed in its ranking algorithm. Which means that the site’s speed effects SEO, so if the site is slow, now the visitors are being lost from impatience and reduced rankings in search engines.

What Slows Down Your WordPress Website?

The speed test report will have multiple recommendations for improvement. Understanding what slows down the website is the key to improve performance and make smarter long-term decisions. The best ways to speed up WordPress sites:

For a slow WordPress website, the main causes are:

  • Web hosting
  • WordPress Configuration
  • Page Size
  • Bad Plugins
  • External Scripts

Ensuring the best user experience for the visitors, follow the recommendations below to speed up WordPress.

  • Choose a Good Web Host

 In website performance, the WordPress Hosting service plays an important role.

To optimize the website for performance, a good shared hosting provider like BlueHost or Siteground take the extra measures.

You share the server resources with many other customers shared hosting. This means that the entire server performance which in turn will slow down your website can impact if your neighboring site gets a lot of traffic.

On the other hand, using a managed WordPress hosting service to run WordPress gives the most optimized server configurations. You have to make sure that while choosing a web host you will not make these mistakes as most beginners make.

To stay on the light side of the force you need to:

  • choose a hosting company with a good reputation,
  • choose a server that’s near the geographic location of your target audience.
  • Use A Fast Theme/Framework

There is a theme or framework, behind every WordPress website optimization.  A fast and well-coded WordPress theme or framework are required.  The default WordPress themes like Twenty Fifteen is actually quite fast as it is very lightweight. Always be careful while purchasing themes on popular marketplaces such as ThemeForest and Creative Market.

The default WordPress themes are easily customizable, incredibly well-coded, very fast and light-weight.

  • Install A Caching Plugin

To install a caching plugin is the most effective way to improve your site’s load times. You’ll be able to tell that your site loads faster, as soon as you install a plugin like W3 Total Cache or WP Super Cache.

In simple words, it serves users cached copies of your pages when a caching plugin is active on your site.

One of my most favorite WordPress pluginsisW3 Total Cache. It offers a number of caching features:

  • Page Cache
  • Minify
  • Object Cache
  • Database Cache
  • Browser Cache
  • CDN
  • Remove the Unnecessary plugins

Once you’re done updating plugins, even having some of the plugins the first place, it’s a good idea to reconsider. Plugins can power up your WordPress site if not being selective and careful over what is chosen to install but they can cause a lot of performance issues.

All the plugins are not created equal, but some others that are poorly coded. 

The more likely you will have compatibility issues, the more plugins you install.

WordPress Optimization

5. Optimize Images for Speed

Images help to boost engagement and bring life to your content. Researchers have found that using colored visuals makes about 80% more people likely to read your content. But they could be hurting more than helping if your images are not optimized, In fact, one of the most common speed issues we see on beginner websites are non-optimized images.

Another quick way to give your site speed a boost by Optimizing the images.

JPEG and PNG are the two best image formats. You first have to know a little about these formats,

in order to know when to use which. PNG is different from JPEG in a nutshell because it is uncompressed (whereas JPEG is compressed).

  • Compressed images resulting in a little bit of lower quality tend to lose quite a bit of information.
  • Uncompressed images, will be of higher quality, on the other hand, because of the larger file size it will take longer to loa

which image format to choose?

  • We use JPEG if our photo or image has a lot of different colors.
  • We use PNG if it’s a simpler image or we need a transparent image.

Fortunately, it’s quite easy and great to optimize the image because:

    • It comes with great easy to use user interface
    • During upload it can resize your image automatically
    • If you need more quota, there are one-time purchase plans available at affordable prices and you can optimize for free 25MB of images (about 250 images) every month.
  • Optimize your homepage to load quickly

Things that you can do include:

  • Rather than full posts show selections
  • On the page diminish the number of posts
  • From the landing page expel pointless sharing gadgets
  • No need to bother to evacuating dormant plugins and gadgets.
  • Use clean and minimal homepage design 

As most visitors will land on the home page, therefore, it must be one of the most important pages on your website.
Make sure your homepage is very clear and minimal, whatever theme you end up choosing. Too many features not only distract readers but also increase the page load speed. 
To have an effective homepage, no need for many elements.
Visitors can use to navigate through your site, therefore, think of your homepage as a map. 

The requirement for an effective homepage is:

  • Clear messaging and Unique Selling Point (USP)
  • CTA to subscribe
  • Links to other important pages
  • Links to your most popular posts
  • Links to your most recent posts

It is essential to get the WordPress completely optimize to ensure reliability and safety of the site. This thing is not as difficult as many people take it as if it is done in an appropriate way. However, these things will help any Website owner to get their site in the sequence and get it done in the best possible way. It will help you to grow and make will it skyrocket the site. This, in turn, will help in growing your business ultimately bringing a difference to the ROI.

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